A glance at the figures for Kenya indeed seems to support this argument.6
• The sector has experienced rapid growth becoming the second highest foreign exchange
earner after tourism beating the traditional sector of tea and coffee with earnings growing
from US$70 million in 1997 to US$465 million in 2006.
• Kenya is today a global player in the flower export supplying 32% of the European
market, with 69% of this being through the Dutch auction. Other destinations include the
UK, which accounts for 19%, Germany, which accounts for 6%, and a range of other
smaller destinations making up the remainder.
• Companies operating in this sector have been registering continuous profit growth in the
last 10 years with the industry maintaining a 20% growth per annum.
• The sector has created estimated 50,000 jobs.
However a closer look into the sector paints a different picture. Although there have been some
investments in the sector almost all counts the companies have not delivered on the expected
returns. The real winners in this economic success remain the foreign multinationals who are
reaping huge tax free profits and literally smiling all the way to the bank. In all the four countries
the sector is dominated by a few foreign firms who control the market. In the case of Kenya, the
industry is dominated by large scale companies who make up to 70% of total flower exports.7 The
picture is not very different in the other three East African countries. The industry is a good
example of the way globalization carries a heavy price tag for poor countries.
This cut-throat tax competition between countries has forced the countries in the region to bend
over backwards in terms of the incentives offered to attract inward investment. This has come at
the cost of undermining their revenue bases and eroding the tax base with no benefit to anyone
other than the multinationals that dominate the market. The flower firms have not hesitated to
exploit the situation by demanding more advantages and support from the governments, always
backed with threats to relocate to neighboring countries.8
The result of the competition has been disastrous in many ways. Today the flower sector in
many regions around the world provides a good example of the damage of tax competition. It is
often stated that tax competition only leads to a race to the bottom as countries converge in terms
of incentives they offer to foreign investors. For the East African region however this is no longer
a race to the bottom but a race at the bottom.