Copyright 2007
Federal Information and News Dispatch, Inc.
State Department Documents and Publications
January 10, 2007
SECTION: SECRETARY OF STATE PRESS RELEASES
LENGTH: 5870 words
HEADLINE: Remarks with Under Secretary Hughes and Assistant Secretary
Powell Private Sector Summit on Public Diplomacy
BODY:
Remarks with Under Secretary for Public Diplomacy and Public Affairs
Karen P. Hughes and Assistant Secretary for Educational and Cultural
Affairs Dina H. Powell on Private Sector Summit on Public Diplomacy
Secretary Condoleezza Rice
Benjamin Franklin Room
Washington, DC
January 10, 2007
View Video
ASSISTANT SECRETARY POWELL: Hello, everybody. Welcome to the State Department.
Welcome to the beautiful Benjamin Franklin Room. We are so delighted
to be the co-host of the Private Sector Summit on Public Diplomacy with
our great partners, the Public Relations Coalition, PR Coalition.
We have had already a morning of tremendous panels, speakers and we
have already, I think, planted several seeds that will bear fruit. Our
desire, as we mentioned this morning, is to ensure that public diplomacy
cannot be seen as the work of government alone. And with the help of
all of our partners in this room, I truly believe we're going to leave
a lasting legacy of these kinds of partnerships because we have such
a common goal in promoting mutual understanding of Americans and American
values with people all around the world.
There are a few people that I would like to thank. It's very hard in
a setting like this not to mention everybody that has been such a strong
partner and such a strong supporter of our efforts, but there are a
few people without whom we really would not be here today.
The first is Karen Hughes, who when I come to her with ideas, I often
preface them with just listen to the entire proposal first -- (laughter)
-- before you make a judgment. But more often than not, she not only
encourages the ideas that we come up but she is so fully supportive
of them. And when we -- when BJ Goergen and myself went to talk to her
about partnering with the PR Coalition -- on the first of its kind --
public/private summit, this high-level summit with corporate leaders
and communications professionals, she got it immediately and she actually
was so appreciative that the PR Coalition had selected us.
Last night, Josh Bolten introduced her at the White House and he said,
"If you needed one symbol of President Bush's commitment to public
diplomacy, it was the appointment of his closest advisor Karen Hughes,
who he brought back from Texas to take on this tough but critical mission."
So thank you, Karen, for listening to our ideas.
I also have to thank Jim tremendously and all of your board members
for making this a reality. This morning every one of the speakers was
terrific. And as often happens, we did not have enough time and I'm
so thrilled we're going to have this afternoon.
I don't think anyone is going to mind, though, that I'm going to single
out one of the speakers and that was Maria Pacheco, who absolutely stole
our hearts. Maria is one of our exchange participants. Maria would you
stand, please? (Applause.) Maria participated in a program called the
State Department FORTUNE Most Powerful Women in Business Mentoring program
that our friends, Donna McLarty and Melanne Verveer of Vital Voices
helped us create. It brings an emerging businesswoman from around the
world and partners her with amazing leaders, female leaders, in our
country. Her amazing leader was Cathy Buskin (ph). But Cathy (ph) told
us this morning that not only did she learn more from Maria, she actually
hired her as a consultant. But Maria touched our hearts when she said,
"I came to participate in the program and I arrived at the hotel
and obviously I was nervous. But I arrived at the lobby and I saw the
most beautiful portrait of Dr. Martin Luther King. And I thought this
is a good omen because I, too, have a dream." And Maria is a reminder
of the dreams of so many people all around the world that we try to
partner with and especially women. And I am so proud of you, Maria,
and I'm so proud that you now have gone back to Guatemala and helped
so many other women. You truly make us proud.
(Applause.)
I now have the great opportunity of introducing my partner in crime,
Jim Murphy. Jim, I think, got a good lesson in dealing with government
bureaucracy. But the great thing is our teams have stayed wonderful
friends. And Jim, I'm just so delighted that this afternoon we're going
to have what business likes to call action products. And we are so looking
forward to you all voting on and unveiling the top ten things corporations
can do around the world to help in our efforts in public diplomacy.
So with that, Jim Murphy.
Thank you.
(Applause.)
MR. MURPHY: Well, thanks so much. You know, one of the objectives we
had for the morning was to put a lot of smart people in a room and tell
them some things they never heard of before and I really think we accomplished
that. And I really want to thank the panelists for the terrific job.
Could you all stand up? We just want to give you another round of applause
-- all the panelists, please. (Applause.)
Now it gives me great pleasure to introduce our luncheon speaker, or
one of them, I've had the privilege of working with Ambassador Hughes
or meeting with her a number of times over the last year or so since
she's taken over the job that she has. And when working with her, you
can certainly tell firsthand what a remarkable person she is and why
the President and others call upon her for advice. And also if you haven't
read her book, "Ten Minutes to Normal," you know what that
meant. It was ten minutes from the next stop on the political roundabout,
please read it. It's a terrific story, a tale on politics in America
told by someone who really understands it.
I'd like to list just a second -- the broad responsibility she does
have. She overseas three bureaus of the Department of State: Education
and Cultural Affairs. Public Affairs and International Information Programs
and she also participates in foreign policy development in the State
Department, I think is a great American, Karen Hughes.
UNDER SECRETARY HUGHES: Well, thank you so much, Jim, and welcome all
of you to the State Department. I want to especially thank Jim for having
the vision and coming to us with a vision for this summit. I want to
thank Assistant Secretary Dina Powell. And I have to brag on Dina a
little. She's my partner. (Applause.) You know, what better representation
of America can there be than from an Egyptian American who came to this
country when she was four, speaking no English, and later in -- actually
later, but at a very young age -- I think in her early 30s was able
to introduce her father to the President of the United States for whom
she was a top advisor. And I think that's a wonderful story of the land
of opportunity that our country indeed is. And I want to thank Dina
and all her team because this is a major even and they've had to do
a lot of work and I've been getting e-mails in the middle of the night
from people who are down here working that I keep emailing back and
say, go home, go home.
I really want to thank all of you for being here. And I had to say,
looking around the room and seeing the quality and the scope of the
talent represented here, I feel like reinforcements have arrived. And
so I'm very grateful to all of you and I'm looking forward to listening
and learning from you this afternoon in your sessions. I'll be popping
in to listen because if ever our country needs your advice and your
communications knowledge and your great skill, if ever there was a time
for our country to bring together its very best talent, this is certainly
it in the challenging times that we face around the world today.
The list of companies that have stepped forward to make this summit
such a success are literally of the who's who of business in our country
and in both the quality of the talent that's represented here and the
scope of your reach. This private sector summit is truly an unprecedented
event -- the first of its kind to bring together leaders, the top executives
in America with top government leaders to identify clear steps that
the private sector can take to support and improve America's public
diplomacy.
Your work will make a difference, the work and the advice and the input
that you are giving to us, you are already making an enormous difference
around the world. And our hope is that by working together to come up
with some very specific tangible, specific actions that we can take,
that you will be able to -- we will be able to help each other reach
out to the world in a spirit of friendship and partnership and respect
and that is our goal. I know the private sector is already working in
so many ways around the world to make our world a better place. Today
we're going to try to put that in a little bit of a strategic context
and magnify all of our abilities to be effective and to create a new
paradigm for public diplomacy in the 21st century.
I thought, as a way to jump start your discussions this afternoon, I
would share with you the three strategic priorities, the imperatives
that we use to judge our programs here in the State Department. And
first, it is that America must offer people across the world a positive
vision of hope that is rooted in our deepest values, our belief in liberty,
in justice, in opportunity, in respect for all. I saw an interview of
a young man in Morocco and he was asked; "What do you think when
you think of America?" And he said, "For me, America represents
the hope of a better life." And it's vitally important that our
country continue to be that beacon of hope, that shining city on a hill
that President Reagan talked about so eloquently. And that's why we
speak out for democracy and against human rights offenders and for a
free press and against those who would stifle religious freedom, for
equal treatment for women and minorities and against sex trafficking
because America believes that every person has worth and dignity and
value and we proudly stand for human rights and human freedom everywhere.
Our second strategic imperative is to isolate and marginalize the violent
extremists that we are facing and confront their ideology of tyranny
and hate. We have to undermine their efforts to betray the West as somehow
in conflict with Islam because Islam is a part of America. As a government
official, I represent an estimated 7 million American Muslims who live
and work and worship side by side with us here in this great country.
And one of the things I've worked to do is to empower their voices and
to demonstrate respect for Muslim cultures and contributions. I think
you all heard from Steve this morning that r-e-s-p-e-c-t word is a vitally
important word that we respect. And it's, in some cases, the number
one thing we can do is show that we respect the contributions and cultures
of others. And that's why I've spent a great deal of my time as Under
Secretary reaching out to Muslim Americans because I believe they're
an important bridge to Muslim communities across the world.
We're also encouraging greater interfaith dialogue. It's vitally important
that we bring people of different faiths together and foster dialogue
and understanding. And I wanted to suggest that that might be something
you might want to talk a little bit about, how you can foster that in
your workplace. We found -- we've hosted several programs here at the
State Department to try to bring people of different faiths together
to talk about what they have in common, to talk about what they believe
and to share that with our employees who are going out to work in many
places in the world where faith has a major impact on people and their
lives as it does in our country.
Our third strategic imperative is to foster -- this one sounds kind
of simple -- it's to foster a sense of common interest and common values
between Americans and people of different countries and cultures across
the world. And it sounds simple, but it actually came from a meeting
I had with a beloved former Ambassador -- many of you may know him,
Frank Wisner -- who lives in New York now. And I went to see him and
he said, "Karen," he said, "especially at a time of war
and terror, you have got to focus not just on common threats, but you
have to actively seek to nurture common interests and common values."
Now, you'll notice that of those three strategic objectives, two of
the three have nothing to do with the war on terror, even though our
friends in the media sometimes refer to my job as Muslim outreach and
that's an important part of it, but it is part of it because America's
public diplomacy involves the entire world. Our relationship with our
neighbors in this hemisphere is vitally important. We must work to nurture
the vital transatlantic partnership that we have that is so critical
to so much of what we're doing across the world to build our relationships
with India and Pakistan, to reach out to people across an emerging China,
which I will be doing next week with a trip there. And we're also trying
to establish relationships with people, even when we don't have relationships
even when we don't have relationships with their governments in countries
such as Cuba and Iran, and I think Dina talked a little bit about that
this morning.
Now, we're doing all this, as you well know, in a dramatically different
communications environment. I was thinking this morning about when I
started my career in television back in the mid-'70s in Dallas-Fort
Worth, one of my first jobs as an intern at the TV station was to make
what was called "the meet." And what the meet was it literally,
a person would get in the car in Dallas and drive halfway and the person
would get in the car from Forth Worth and they would drive halfway on
the turnpike and make "the meet" to transfer the film to go
back to Forth Worth for processing for that night's news. So I was --
one of my early jobs was to make "the meet." Well, within
a year, it was totally irrelevant because we'd gone digital and electronic.
In the 2000 presidential campaign I didn't have a BlackBerry. By 2004,
I couldn't imagine how you would participate in a campaign without a
BlackBerry. So we're in a dramatically different communications environment
than we were in the Cold War. In the Cold War we were primarily trying
to get information into largely closed societies where people were hungry
for that information. But you know what, in a few places there are,
but in most places across the world there aren't people just sitting
around waiting eagerly to hear from America anymore. We're competing
instead for attention and for credibility in what is a very, very crowded
communications environment. And so today's public diplomacy has to be
rapid, it has to be global, it has to be multimedia, it has to be people-centric
and it has to be a team effort because all of us are involved in painting
a very complex tapestry that is the picture of America across the world.
I'm finding myself after almost a year and a half here focusing increasingly
on three areas. One of them is communications. And since you are all
communicators, I thought I would talk about it first. We have launched
a new Rapid Response Unit that monitors world news from a state-of-the-art
broadcast center. It produces a morning summary of what is driving news
across the world and what our message is on those issues and it goes
out to every military commander, every ambassador, every cabinet Secretary,
to all the key leaders of our government. And I think one of the beauties
of it is not only that it gets our message on the same page, but it
also focuses the attention of policymakers in Washington on what is
important to audiences across the world, what is making news across
the world and what is our policy position on that news.
To speed up our reaction time and to get more U.S. Government officials
out on television, which is becoming -- again, there are exceptions
in some places. In Africa, in Afghanistan, radio is still the primary
vehicle of news delivery. But in much of the world, people are getting
their news on television. And so we have to be more aggressive as a
government getting our spokespeople out on television. And so we have
established three regional media hubs in Dubai and Brussels and London.
These hubs recognize the increasingly regional nature of today's media
which transcends borders and bilateral relationships.
When you think about it, our State Department setup is very -- is structured
to have an embassy and nurture a bilateral relationship so the public
affairs officers in an embassy in a country is focused on that country's
media. But in a place like Dubai you have a thousand media outlets represented
and they aren't just focused on the country, they're focused on the
entire pan-Arab world. And so these hubs -- and we're hoping to expand
them to other regions as well -- recognize that increasingly regional
nature of the media and seek to strategically place U.S. Government
spokespeople and experts and officials on particularly television. And
we've launched a digital response team to respond to misinformation,
to answer questions, to put out information on the blogs and the chat
rooms.
I've challenged my team to -- I've told them the first person who comes
up with a good plan to put TV cameras in the hands of some of our exchange
students, so that they can do little postings to YouTube, I'll fund
it. And so I just -- I'll give you that challenge as well. I gave it
to my global PAOs earlier today. We're having to get into podcasting
and all sorts of the range of new communications tools that we need
to be involved with in today's world. In coming weeks, we're going to
expand our efforts. We're working to set up a new counterterrorism communications
center to specifically develop messages and counter some of the false
propaganda that is put out against our country around the world.
And we're also reaching out to voices other than those of the U.S. Government
to help tell our American story with great credibility across the world.
I had a conversation with a woman in Germany -- our Ambassador in Germany
has done a great job of reaching out to the Muslim communities there.
And I was meeting with a young woman and she was talking about telling
me how isolated the members of her community felt. And I said, well,
"Could I come and maybe meet some of those folks?" And she
looked at me and said, "Well, no." (Laughter.) I was kind
of taken aback. I mean, nobody usually says no when I say could I come
meet with you.
And I said, "Well, why not?" And she said, "Well, because
you know, we don't -- we're not interested in hearing from our own government,
why in the world would we want to meet with yours?" And I said,
wow -- you know. And I said, "What if I sent some Muslim American
citizens over to visit with you all?" And she said, "That
would be fantastic." And so we did it and it was fantastic. It
was very successful and we're expanding that program. We call it Citizen
Dialogue, sending young -- sending Muslim American students and professionals
and business leaders across the world to engage in dialogue and to speak
about America with just that great credibility that comes with being
one of our citizens who has lived the American experience.
We're also recruiting and deploying special American public diplomacy
envoys. And if you have ideas for those, I would welcome them. Our first
is world champion skater Michelle Kwan, who will be traveling with me
to China. And I imagine if it's true to form, the young people there
will be a lot more interested in hearing from her than they will this
middle-aged woman. And so we're expanding those type of programs so
that we can tap into the creativity and talent of America to send it
out across the world and speak on our behalf.
The second area that I'm finding myself -- in addition to communications,
the other area that I'm finding myself focusing on is exchanges. I am
absolutely convinced, without a doubt, that our exchange programs have
been our single-most effective public diplomacy tool of the last 50
years. Everybody that you talk with who has participated in an exchange
says the same thing, that their lives were forever changed. And what
better way to tell the story of America than to bring people here and
let them see for themselves.
We're particularly focused on student exchanges. And I'm very proud
and I have to commend my colleagues here at the State Department and
Consular Affairs and at embassies across the world, particularly students,
everywhere we really worked hard to speed up the student visa process
and for the first time we have now reversed the trend of decline that
began in the aftermath of September 11th. And that is a very, very significant
moment for -- important fact for our country. Because as I travel the
world, I meet young people who -- I meet leaders, political leaders,
business leaders, the leaders of the world, and more often than not
they tell me they were educated here in America. And that is enormous
intellectual capital for our country and I want the same thing to be
true 20 or 30 years from now as it is today.
So we're really working hard to get students here. We're working in
partnership with our higher education community. Dina led a group to
China, Korea and Japan to reach out. We're bringing our university presidents
together to tout America as a higher education destination. I'll be
leading a trip later this spring. As well, our First Lady. And this
is so important because in many areas of the world the majority of the
population is under the age of 25 and we need to reach out to those
young people, again, with new means. You know, every young person about
that age that I see has earphones in their ear, either on the cell phone
or they've got the little iPod in. So we've got to reach out in creative
ways.
Another way we're reaching out to young audiences is through sports
diplomacy, which I think also has a great deal of significance, and
English language training. I remember meeting a young man in Morocco
and I asked him, I said, "You know, tell me what difference it
makes, has made in your life that you've learned English here in this
program." And he said, "I have a job and my friends don't."
And that is the kind of real world difference. We can reach out through
English with something that the world wants that we have. It's knowledge
that we have that the world wants and it opens the window into a wider
world.
We're also increasingly working and forming partnerships. We're partnering
with -- the third area in addition to exchanges that I'm focused on
is what I call the diplomacy of deeds. And that is the way in which
the things we do around the world make a difference and improve people's
lives. We're partnering with NGOs on things like the Malaria Summit
that was hosted at the White House, both to improve our effectiveness
but also to improve our ability to communicate about what we're doing
to wipe out the malaria that kills 3,000 children a day. A preventable
disease -- think about that -- that kills 3,000 children a day. And
we have it in our power to change that and we're working to do that.
We're partnering with Nancy Brinker and the Susan G. Komen Foundation,
the people who run the Race for the Cure, too. Nancy traveled with me
to the Middle East for the first ever women's health initiative to be
launched in the Middle East. And we're working with our American medical
institutions on this breast cancer initiative that we're hoping to take
to other areas of the world.
We're partnering with journalism schools and the Aspen Institute. Walter
is here to provide professional training for journalists around the
world. One of the things we focused on is who are the key influencers
in a society. And in a time when you have an explosion of information
and media outlets across the world, those journalists are reporting
the news and we want them to be trained in the standards of fairness
and accuracy and giving both sides of the story. And so Walter and the
journalism schools and the Aspen Institute have been terrific partners
in that effort.
And we're partnering with business in new ways. Dina mentioned Maria
and the Fortune women's -- most powerful women mentoring session --
so many of these people-to-people programs that really invest in people.
And you heard from Maria the impact it's made on her life. And one woman
from -- who attended the Fortune session said -- it was a great statement.
She said, "I came by myself, but I brought my village." And
so we are really through people touching whole communities.
I traveled with business leaders to Pakistan to offer disaster assistance
after the earthquake there, and to Guatemala and Honduras after the
flooding there. Dina led a group of CEOs to Lebanon to offer help in
reconstruction and job creation in Lebanon in the aftermath of the war
there. And I can tell you, when people across the world see that American
business leaders care enough to take the time to fly across the world
and go to a community that's been devastated by a disaster or has been
through the trauma of war, and say, you know, we're Americans and we
are here to help, what can we do to help, it makes a difference in their
views of our country.
I recently saw some research that showed that after the Navy hospital
ship USS Mercy went to Bangladesh, polls showed the favorable opinion
of the United States rose to 87 percent. Now, that's not the reason
we do these things; we do these things because that's who we are because
we believe deeply that every life matters and every life counts. But
as we do them and as the world sees that that's who we are, it also
comes to the benefit of our country.
We need to take that goodwill and multiply and magnify it because it's
that kind of people-to-people interaction that I believe is one of the
most effective diplomatic tools we have. These deeds of diplomacy, the
effort to combat AIDS in Africa, the effort to fight malaria really
display the compassion of America in a very tangible and I think a very
important way.
Now, your companies come at this experience from a very different perspective
than government does, but I think we have a lot of interests in common
and you have the ability to be so vital to what we do. You have employees
all across the world who have an incredible reach into their societies.
Your operations touch millions of lives every day. You know, the truth
is the image of America abroad is shaped by a lot of different things.
I think of it as like a giant tapestry on which we have thousands of
different artists painting, because it's everything from our exported
consumer goods to how Americans act when they travel abroad, to an experience
you might have with a clerk at a visa line, to an experience when you
land at our airport, to how a company behaves overseas, to how a company
treats the foreign workers on its team, as well as the culture that
we export, the movies, the art, the television. It's a very, very complex
tapestry painted by thousands of different artists. And your contribution
can be really invaluable. When you donate computers to a school overseas,
you are not just helping your company, you are also helping your country.
And we're very grateful for that and you have a unique role to play.
It's no exaggeration, I don't think, to say that this is a hinge moment
when history can tip one way or the other in a more positive direction
or not. And it's a moment that calls on all of us to pitch in to counter
violent extremism, to stand up for the values of liberty and justice
and respect and opportunity that our country believes in so deeply.
Across the world in every country, in every place where we work, America
seeks to be a partner, a partner for peace and a partner for progress.
Now, I know it is hard to talk about peace at a time of war, at a time
when we face violent extremists who want to undermine our confidence,
our freedom, our way of life. Yet we are at war and war is difficult
and no one likes war, but we are at war because we want to preserve
that broader peace, we want to preserve that opportunity for a life
of security and a life of justice and a life of safety, not only for
our own citizens, obviously for our own citizens but not only for our
own citizens, for our neighbors and our friends and our partners across
the world.
When I first took this job, I went on a listening tour across the Middle
East, and a young man asked me a very haunting question. I've never
forgotten it. He looked at me and through the translator he said, "Does
the Statue of Liberty still face out?" And he meant, you know,
is the United States still a welcoming country, do you still face out
in the world? And the answer -- is it still that place of hope, is it
still a symbol of a better life that the young man in Morocco talked
about? And I told him yes, the Statue of Liberty does face out. And
our companies, your companies and our business people and business men
and women across this world can be an important part of making sure
that America remains the land of opportunity, the symbol of hope and
-- for the rest of the world.
So I thank you for being here today to help us with that challenge.
I look forward to listening to all of you this afternoon.
And now it is my pleasure -- one of the things that we are working to
do here is to reinvigorate America's cultural diplomacy, and it is my
pleasure to introduce you to some of the great talent of our country.
You may remember last September First Lady Laura Bush helped us launch
the President's Global Cultural Initiative to bring together our private
arts institutions and our federal cultural agencies -- oh, I see that
our Secretary of State is arriving. (Applause.) I think that we are
having a change in plans. (Applause.) We will get to the cultural after
we hear from our Secretary of State and Assistant Secretary Powell is
here to introduce her. Thank you. (Applause.)
ASSISTANT SECRETARY POWELL: Okay. She has a busy day -- (laughter) --
but I think it shows her tremendous commitment to public diplomacy and
the fact that all of you are here working in partnership with us. And
I know her time is short, but I have to say one quick thing about our
Secretary of State.
You know all the amazing things she's done. But recently when a young
man from Syria stood up and asked her, "What do you think about
being the most powerful woman in the universe?" After she stopped
laughing she said, "I don't think much about my power. But I do
think about the power of the ideals of this country that allowed an
African American woman to be Secretary of State. And I hope that you
work on the power of the ideals of your country.
Ladies and gentlemen, the Secretary of State. (Applause.)
SECRETARY RICE: Thank you. Thank you very much. Well, thank you and
thank you for receiving me a little early. Sometimes the schedules of
president's change and when the schedules of presidents of change, the
schedules of secretaries of state change and so I didn't want to miss
the opportunity to come by. Thank you very much, Dina, for that kind
introduction. I am very, very pleased to join you here today. This is
a really wonderful gathering and I want to thank Karen and Dina, who
are giving just fantastic leadership to our public diplomacy efforts.
I really don't think that the United States has ever had a better team
leading our public diplomacy efforts, so thank you Karen and thank you
Dina.
I'd like to thank also the Public Relations Coalition for its
partnership with the State Department to advance America's public diplomacy.
A special thanks goes to Jim Murphy, the Chair of the PR Coalition,
for his vision and his energy in making today's summit a possibility.
This Summit is truly unprecedented and could not be more timely. As
we look around the world, there are great challenges and opportunities.
And as diplomats, we are accustomed to monitoring world affairs, but
America's public relations experts and international business
leaders are really attuned to trends that are changing our world in
ways that perhaps those of us on the diplomatic side are not.
America is one of the most internationally engaged countries in the
world, perhaps the most internationally engaged and global country in
the world, and our nation's influence can be seen throughout the world
in every field of human endeavor. Yet the solutions to the challenges
of the 21st century are not going to be met by government alone. They
come from all sectors of American society working together, and that
means a close and vital partnership between government and the private
sector.
Within the Bush Administration, we are actively looking to build partnerships
with the private sector so that we can operate better and smarter. As
I look around the room, I see a lot of colleagues, a lot of friends
who've already done a lot of good work in this area. And I can assure
you it is an effort that I'm personally very passionate about and I'm
going to remain committed to strengthening public/private partnerships
throughout my tenure.
As leaders in communications with international horizons, you have a
unique role to play in public diplomacy. How you operate in the international
arena has a real impact on America's presence in the world. At the same
time, your engagement with the world adds another dynamic to how people
and countries across the globe learn about America's values and its
character.
Through all of this, you approach the work of public diplomacy from
a different direction than we do in government but from the same concerns
for America's progress and for the progress of democratic values. Good
work is already being done around the world by American organizations,
whether it's outreach programs for rising business women in countries
like Guatemala and Afghanistan, or CEOs raising support for countries
devastated by natural disasters and conflict, your contributions --
in partnership with the government or on your own have significantly
and positively impacted our public diplomacy.
Now in order to recognize this excellent work and the contribution that
it makes to our country, I'm very proud to announce today the establishment
of the Secretary's Award for Public Diplomacy, to be named for the man
for whom this room is named, Benjamin Franklin. Few individuals displayed
the true character of America to the world better than Benjamin Franklin.
Like America itself, Franklin had a seemingly limitless desire to help
improve the world around him and he did it with a sense of humor and
a lot of grace. I know this because I read Walter Isaacson's book on
Benjamin Franklin. (Laughter.)
In the same spirit of Franklin, this award will recognize the broad
spectrum of businesses and foundations and non-governmental organizations
and private citizens for their outstanding contributions to America's
public diplomacy and we hope to highlight the exceptional and to inspire
others.
As this Summit continues today, I applaud each of you for your commitment
and service on behalf of America. I thank you for what you have done
in the past. I thank you for what you are going to do in the future.
I can think of no better stewards and no better partners in public diplomacy
than those of you gathered here today. Thank you very much. (Applause.)
2007/015
Released on January 10, 2007
LOAD-DATE: January 11, 2007